Vision & Mission


To increase rural productivity through rural industrialization and employment generation An empowered artisan community thriving in an enabling environment

Way society mission:

  • Way has been promoting women & youth empowerment through entrepreneurship and skill development
  • To act as catalyst for undertaking the concept of entrepreneurship and its role in the economic development in the country
  • To develop, promote & undertake marketing of Handicrafts, handlooms, Khadi & village industries products
  • To encourage cluster development activities in Handicrafts, Handlooms & Khadi sectors


  • Crft Bazaars, Exhibitions, Craft Melas and EXPOs
  • Participation in Domestic & International Trade Fairs
  • Opening of new sales outlets etc.

Promotion & Development

  • Training of artisans for upgrading their skills, increasing production base and revival of languishing crafts.
  • Common Facility Service Centres (CFSCs) at Koyyalagudem & Puttapaka of Nalgonda Dist. To Provide infrastructural facilities – Tools & Machinery & Design inputs to the artisans.
  • Design and Technical Workshops to Provide design and technological inputs to the artisans.
  • Publicity through Electronic and Print Media, Brochures, Hoardings, Ad. Films, Website, etc.